Grupo ADD
UX/UI and recruitment improvement project
Grupo ADD
Briefing
This is a company that manufactures, sells, and rents robots for events, individuals or companies. The main objective was to achieve an overall improvement of the user experience and interactions on the pages, to achieve greater customer acquisition and interest in various websites. In addition to the improvement of dossiers and communications.
Grupo ADD
Briefing
This is a company that manufactures, sells, and rents robots for events, individuals or companies. The main objective was to achieve an overall improvement of the user experience and interactions on the pages, to achieve greater customer acquisition and interest in various websites. In addition to the improvement of dossiers and communications.
Grupo Add
web design
Original web site
Final version
MAIN IMPROVEMENTS
Improvement of the design and general image of the web.
Inclusion of a recruitment firm in the first and last zone of each page.
Reduction of images in the upper area, to reduce scrolling but including videos in many of the pages.
Creation of robot characteristics and explanatory texts.
Better management of colors on the web and adaptation of typographies.
Explanatory icons of the characteristics.
CTA buttons included throughout the page to the forms.
Creation of a specific area with all the specific characteristics of each robot.
Inclusion of customer logos.
Customer testimonials, which improve customer acquisition.
Advertisement zone or final phrase with CTA.
Menu creation for better navigation between products.
Improvement of the web footer, simplifying it, and avoiding escape points.
100% responsive design.
Grupo Add
web DESIGN
MAIN IMPROVEMENTS
Improvement of the design and general image of the web.
Inclusion of a recruitment firm in the first and last zone of each page.
Reduction of images in the upper area, to reduce scrolling but including videos in many of the pages.
Creation of robot characteristics and explanatory texts.
Better management of colors on the web and adaptation of typographies.
Explanatory icons of the characteristics.
CTA buttons included throughout the page to the forms.
Creation of a specific area with all the specific characteristics of each robot.
Inclusion of customer logos.
Customer testimonials, which improve customer acquisition.
Advertisement zone or final phrase with CTA.
Menu creation for better navigation between products.
Improvement of the web footer, simplifying it, and avoiding escape points.
100% responsive design.
Grupo Add
Diseño web
MAIN IMPROVEMENTS
Improvement of the design and general image of the web.
Inclusion of a recruitment firm in the first and last zone of each page.
Reduction of images in the upper area, to reduce scrolling but including videos in many of the pages.
Creation of robot characteristics and explanatory texts.
Better management of colors on the web and adaptation of typographies.
Explanatory icons of the characteristics.
CTA buttons included throughout the page to the forms.
Creation of a specific area with all the specific characteristics of each robot.
Inclusion of customer logos.
Customer testimonials, which improve customer acquisition.
Advertisement zone or final phrase with CTA.
Menu creation for better navigation between products.
Improvement of the web footer, simplifying it, and avoiding escape points.
100% responsive design.
Grupo ADD
Responsive
Grupo Add
Landing design
A specific page where the principles of a landing page are met: Multiple CTAs, simple registration, concise and precise information, and a page with no vanishing points.
grupo add
Landing design
A specific page where the principles of a landing page are met: Multiple CTAs, simple registration, concise and precise information, and a page with no vanishing points.
Grupo ADD
advertising
I was in charge of the realization of banners for web advertising, as well as the design of a billboard.
Grupo Add
Dossiers
Improvement of the design of the company’s dossiers and datasheets. Improving their design, images, order, and texts.
