HELPERS
Complete project of catchment transformation for NGO
HElpers
Briefing
Creation of a new online recruitment platform for the NGO Aldeas Infantiles. I was the project manager, in charge of the design and improvement of the platform, recruitment landings, communications to users, and advertising of the new platform.
The main objective of the project for the NGO is to get members in a more innovative and less aggressive way than the strategy of facers in the street. To this end, the Helpers Solidarity Card was created, a card associated with an online platform in which users, when making their purchases, contribute a percentage of their purchase to help the NGO (at no additional cost).
HElpers
Planning and Communications
Here you can see how to achieve the main objectives for the NGO, new members, and contributions from purchases, through two email strategies:
– Awareness: Communications in which to get to know the NGO and its work.
– Newsletter platform Helpers: Emails with the latest news of the brands, with which to help villages and encourage solidarity purchases.
HElpers
Home Design Ux/Ui
Objectives of the main landing page of the platform:
– New registrations.
– Registration of current members of the NGO.
– Explanation area of how the platform works.
– Login.
– Easy navigation and intuitive use.
– Brand advertising and % of the donation.
– Advertising areas for special agreements.
– App advertisement.
Ideas to motivate the purchase: Zone of last offers downloaded and Zone of new promotions or special days. With very good results.
All these designs were optimized and changed to improve the user experience and interaction with the platform, according to the statistics of registrations, purchases, Google Analytics, heat maps, A/B tests,… performed on the website. Originating changes in the registration process, creation, and placement of new modules, number of promotions in the main landing page, changes in the purchase process, and multiple other places on the web.
HElpers
Home Design Ux/Ui
Objectives of the main landing page of the platform:
– New registrations.
– Registration of current members of the NGO.
– Explanation area of how the platform works.
– Login.
– Easy navigation and intuitive use.
– Brand advertising and % of the donation.
– Advertising areas for special agreements.
– App advertisement.
Ideas to motivate the purchase: Zone of last offers downloaded and Zone of new promotions or special days. With very good results.
All these designs were optimized and changed to improve the user experience and interaction with the platform, according to the statistics of registrations, purchases, Google Analytics, heat maps, A/B tests,… performed on the website. Originating changes in the registration process, creation, and placement of new modules, number of promotions in the main landing page, changes in the purchase process, and multiple other places on the web.
HElpers
Responsive Design
HElpers
Landing page design
A landing page focused on attracting new users to the platform, complying with the basic principles: Multiple CTAs, simple registration, concise and precise information, and a page with no escape points.
HElpers
sponsor FORM
One of the main challenges of the project was the optimization and good design of the form for new sponsors. It underwent multiple improvements and alterations based on the results.
HElpers
Landing page design
A landing page focused on attracting new users to the platform, complying with the basic principles: Multiple CTAs, simple registration, concise and precise information, and a page with no escape points.
HElpers
sponsor FORM
One of the main challenges of the project was the optimization and good design of the form for new sponsors. It underwent multiple improvements and alterations based on the results.
HElpers
Emails design
Examples Newsletter platform Helpers
Examples of Awareness Emails
HElpers
Emails design
Examples Newsletter platform Helpers
Examples of Awareness Emails
HElpers
App helpers card
An app to carry your Helpers Solidarity Card always in your pocket. With a registration form and integrated card.
HElpers
app icon and advertising
HElpers
App helpers card
An app to carry your Helpers Solidarity Card always in your pocket. With a registration form and integrated card.
HElpers
app icon and advertising
HElpers
Advertising
Creation and design of banners and campaign ideas, with testing and interactions to improve ad conversion across all platforms and social networks. Here are some examples:
Banners in different sizes
Advertising for EMT buses
Facebook banners
I also worked with affiliate marketing systems such as Awin, Affilinet, or Tradedoubler. From which many of the promotions were taken and the site was also advertised.
HElpers
Collaboration with brands
and merchants
We worked on special campaigns with different brands, in which I created special landings, emails, and advertisements for each of them, working with their design teams and all of them being successfully validated.
HElpers
Collaboration with brands
and merchants
We worked on special campaigns with different brands, in which I created special landings, emails, and advertisements for each of them, working with their design teams and all of them being successfully validated.